Nokian Tyres

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Nokian Tyres PLC was established in 1988, and was publicly traded with a listing on the Helsinki Stock Exchange in 1995. The company can trace itself back to 1898, when the company was known as Suomen Gummitehdas Oy, or the Finnish Rubber Factory. The production of passenger tires started in 1932, and the company's most successful product, the Nokian Hakkapeliitta tire, launched in 1936.

As the largest tire manufacturer in the Nordic Countries, Nokian Tyres offers tires that continue to satisfy customers' worldwide. Nokian Tyres has a wide variety of summer and winter tires, for cars and heavy machinery. Not only does Nokian Tire manufacture tires, Nokian also is the largest re-treading materials manufacturer in the Nordic countries. Nokian produces the Vianor Tire Chain. The Vianor Tire Chain is sold in over 360 outlets across Finland, Sweden, Norway, Estonia, Latvia, Lithuania, Russia, Ukraine, Kazakstan, Switzerland, and the U.S.

Nokian Tyres sells products to key markets including: Nordic countries, Russia, North America, Eastern Europe, and Alpine area, i.e. countries that demand tires that can handle all driving conditions due to severe weather conditions in different seasons.

The Nokian Tire Company product development, administration, and marketing functions are all done in Nokia, Finland. Two facilities are used to manufacture most products; one in Nokia, Finland, the other facility is located in Vsevolozhsk, Russia. The newest factory in Vsevolozhsk, Russia opened its doors in the summer of 2005. Other products that Nokian Tyres produces are contracted to manufacturers in the USA, Indonesia, Slovakia, and China. Nokian uses its own sales companies located in Sweden, Norway, Germany, Switzerland, Czech Republic, Russia, and the USA.

2007 was a record year for Nokian Tyres, with net sales of 1.025 billion Euros, while employing 3,535 people. The Vianor Tire Chain employed 1,241 people, and the Russian manufacturing facility employed 511 people.

An example of the high quality products by Nokian Tire is the WR G2. This tire is the ultimate slush performance tire on the market today. The WR G2 has the capability to provide safety in both wet and snow road conditions, giving the tire stable handling and low rolling resistance.

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